Reviewing the Kono Pizza using Dieter Rams’ 10 Principles of Good Design

“What would happen if we made a pizza in the shape of a cone?” I guess this might have been the question on the mind of this product. Or maybe: “What are Italy’s best foods? Well, pizza and gelato. Then Let’s make a pizza in the shape of a gelato!”

I’m kidding. I have no idea what the Food Designer who created the Kono Pizza was thinking… What I do know is that I have tried it, I have experienced it, I have thought about it, and… I have mixed feelings. Here I lay them out in my analysis of this product through Dieter Rams 10 Principled of Good Design. These 10 principles to me are ageless, and will always be perfectly applicable to the analysis of Design. So here are my thoughts. Let me know what you think!