my BOOKS

Let’s Food Design: 7 steps to become a food designer

“What is Food Design?” and “How do I become a food designer?” These are the two questions people ask me the most, and these are the questions this book answers! A shorter version of the content of this book can be found in the FREE Email Course: Food Design 101, in the Online School of Food Design
Whether you want to design dishes, cakes, sandwiches, tacos… whether you want to design restaurants, cafes, food trucks or any other food service or food events… whatever your interest is, Food Design will help you to do it better.
This book is for anybody working with food and around the act of eating.

I want a Paperback copy =)


Think Like a Food Designer: 60 activities to develop your Food Design Thinking mindset

Think Like a Food Designer is a collection of 60 exercises that will develop the Food Design mindset that you will need to win any food creativity challenge. With one exercise a day for two months, you will be challenged to think in new ways, pushed out of your comfort zone, and by doing so, you will start thinking like a food designer. These exercises will help you develop the right mindset to take on board any Food Design challenge you’ll ever face in the future. If you are new to Food Design and Food Design Thinking and are unsure if this is for you, don’t fear: whatever your involvement with food is, if you want to apply creativity to it, then you are designing. Whether you own or work in a restaurant, a food company, or design firm interested in using Food Design Thinking, or whether you are, or want to become, a baker, a food truck owner, an event planner, or simply the best food entertainer among your friends, dive into this book, give yourself to it, trust the exercises, invest your time and energy in it, and you will develop a creative mindset that will prepare you for any creative food challenge you’ll ever face.

I want a Paperback copy =)


IdeaHive: a Food Design Thinking method for idea generation

This book teaches you how to use the Food Design Thinking idea-generation method called IdeaHive, and gives you the tool you need to use this method, the IdeaHive cards, which you can cut and use many, many times in the future. IdeaHive is a cards game/creativity tool that is specific to food projects. The cards trigger metaphorical thinking and creativity by image association and combination. By using the method described in this book, you will generate a multitude of Food Design ideas, whether you want to design (or redesign) a dish, a simple dinner between friends, a restaurant, a cafe, a food truck, a food event, a bakery, or any other food service or food system. IdeaHive pushes you to design for all aspects of the eating experience. Finally, by teaching you how to use this idea-generation method, this book also teaches you some fundamentals of Food Design Thinking, showing you a few consequential steps: from creating a team, generating insights, generating ideas, to selecting a final idea.

I want a Paperback copy =)


IdeaMarket: a Food Design Thinking method for idea generation

This book teaches you how to use the Food Design Thinking idea-generation method called IdeaMarket, and gives you the tool you need to use this method, the IdeaMarket cards, which you can cut and use many, many times in the future. IdeaMarket is a cards game/creativity tool that is specific to food projects. The cards trigger metaphorical thinking and creativity by using image association, combination, and a fun trading activity. By using the method described in this book, you will generate a multitude of Food Design ideas, whether you want to design (or redesign) a dish, a new pastry, a simple dinner between friends, a food event. IdeaHive pushes you to design for all aspects of the eating experience. This method, as opposed to IdeaHive and IdeaShake (two more Food Design Thinking methods ideated by Dr. Francesca Zampollo), is better indicated for projects that focus on, or include, an edible component. Finally, by teaching you how to use this idea-generation method, this book also teaches you some fundamentals of Food Design Thinking, showing you a few consequential steps: from creating a team, generating insights, generating ideas, to selecting a final idea.

I want a Paperback copy =)


IdeaShake: a Food Design Thinking method for idea generation

This book teaches you how to use the Food Design Thinking idea-generation method called IdeaShake, and gives you the tool you need to use this method, the IdeaShake cards, which you can cut and use many, many times in the future. IdeaShake is a cards game/creativity tool that is specific to food projects. The cards game uses roleplay, and fun action based tasks, to trigger creativity. By using the method described in this book, you will generate a multitude of Food Design ideas, whether you want to design (or redesign) a dish, a simple dinner between friends, a restaurant, a cafe, a food truck, a food event, a bakery, or any other food service or food system. IdeaShake, because of the trigger cards you’ll find inside, pushes you to design not only solutions that respond to people’s values, but also to propose solutions that respond to all aspects of sustainability. Finally, by teaching you how to use this idea-generation method, this book also teaches you some fundamentals of Food Design Thinking, showing you a few consequential steps: from creating a team, generating insights, generating ideas, to selecting a final idea.

I want a Paperback copy =)


StarChat: a Food Design Thinking method for context exploration

StarChat is a Food Design Thinking method that helps you learn about your Food Design context from the perspective of people who live it. StarChat is a method to guide a group discussion with a technique that triggers metaphorical thinking, the associative thinking that defines how we learn. Whether you are interested in creating new dishes, designing or redesigning a restaurant, cafe, food truck, or any food service, whether you are interested in food events, food systems, or sustainable Food Design, you will, in one form or another, use a Food Design process. This book is really a Food Design method more than a book. Most of this book is made of the StarChat cards, which you can cut out and use and reuse forever. StarChat was ideated by Dr. Francesca Zampollo as part of her Food Design Thinking methodology.

I want a Paperback copy =)