Food Design Thinking

Food Design Thinking is a term that I have proposed, and it is a Design Thinking process aimed at creating food products, food services or food systems, where the design methods and tools are designed specifically to facilitate reflection on the eating experience. Food Design Thinking implies a new set of design methods and tools that are specifically conceived to aid the Food Design process.

Download the full academic article here.

Title: Food Design Thinking: a branch of Design Thinking specific to Food Design

Author: Francesca Zampollo


Within Design Thinking, is there a space for a set of methods that are designed specifically for a Food Design process? Is there a space for a branch of Design Thinking dedicated to Food Design only? We are just starting to understand how chefs ideate, and what recourses are available to them, considering that chefs are not usually trained in Design or Design Thinking. Given the complexity of eating situations, and the many aspects that influence it, a design method that specifically stimulates thinking around many of these aspects, can be very useful. I introduce a design method designed to generate themes on the ideal eating situation (called TED: Themes for Eating Design), the themes it has generated in a previous research, and how these themes have been transformed into a tool for the idea generation phase (called Thoughts For Food). In discussing the positive results obtained by using both TED and Thoughts For Food, I argue that yes, there is a scope for design methods and tools designed specifically for a process that aims at designing food or for eating, and that these methods can be part of a new branch of design theory that I call Food Design Thinking. 

THOUTS FOR FOOD: an idea generation tool for Food Design

To PURCHASE Thoughts For Food click HERE

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