What is Food Design Thinking?

fooddesignthinking.org

Restaurants, cafes, and other food business… fail. All the time.

Why? Most articles you’ll find list these reasons: location, lack of people management, lack of accounting skills, bad food execution, poor promotion, poor inventory, etc. While these causes are all true, nobody talks about the number one reason why food businesses fail:

lack of good ideas

Here is where Food Design Thinking comes in. Food Design Thinking methodology provides companies and food designers with all the tools and resources necessary to generate multiple, innovative ideas: ideas for dishes, whole restaurants, events, products, etc.). The content of this process is absolutely unique, and 100% exclusive. You won’t find a similar approach to food creativity, or similar tools and techniques, anywhere else.

What Food Design Thinking is:

I define Food Design Thinking as the branch of Design Thinking that is specific to Food Design.

Food Design Thinking is the creative process that leads to innovative propositions for new dishes, food products, food services, food systems, food events, and anything in between.

A Design Thinking process can be used to design anything, including food. A Food Design Thinking process only makes sense within Food Design. While it is perfectly fine to use a Design Thinking process for food projects, it is argued that when designing food and around food or eating, adopting a Food Design Thinking process will lead to better and more cohesively designed propositions.Below is the entire Food Design Thinking process, which shows all 52 methods that I have designed as part of the methodology.

fooddesignthinking.org

 

What is the difference between Food Design and Food Design Thinking?

Food Design is the Design discipline concerned with everything around food and the act of eating. Food Design Thinking is the process that leads to generating new and innovative ideas for any food and eating-related project.

 

What is the difference between Food Design Thinking and Design Thinking?

What makes Food Design Thinking, is a series of specifically designed tools and techniques. These are designed to trigger creativity for projects around food, and could not, for example, be used in a general Design Thinking process. While it is appropriate to use a Design Thinking process for food projects, I argue that when designing food and around the act of eating, adopting a Food Design Thinking process will lead to better and more cohesively designed propositions.

 

For whom is Food Design Thinking?

Food Design Thinking is for food companies, food startups, food designers, and food innovators wanting to design new products or solutions.

Food Design Thinking is for all food lovers, from home cooks to professional chefs, food designers, bakers, restaurant managers, food truck owners, and food entrepreneur.

Food Design Thinking is for dreamers… for anyone wanting to explore their potentials within Food Design. Food Design Thinking is for those who want to take their food creativity one step forward.

 

Here to REQUEST CONSULTING SERVICES or WORKSHOPS

fooddesignthinking.org

 

Read and download my published article here:

Title: Food Design Thinking: a branch of Design Thinking specific to Food Design

Abstract:

Within Design Thinking, is there a space for a set of methods that are designed specifically for a Food Design process? Is there a space for a branch of Design Thinking dedicated to Food Design only? We are just starting to understand how chefs ideate, and what recourses are available to them, considering that chefs are not usually trained in Design or Design Thinking. Given the complexity of eating situations, and the many aspects that influence it, a design method that specifically stimulates thinking around many of these aspects, can be very useful. I introduce a design method designed to generate themes on the ideal eating situation (called TED: Themes for Eating Design), the themes it has generated in a previous research, and how these themes have been transformed into a tool for the idea generation phase (called Thoughts For Food). In discussing the positive results obtained by using both TED and Thoughts For Food, I argue that yes, there is a scope for design methods and tools designed specifically for a process that aims at designing food or for eating, and that these methods can be part of a new branch of design theory that I call Food Design Thinking. 

 

 

What I can do for you and your company

Whether you are a Food Design practitioner or a Food Company, I bring Food Design Thinking to you and give you all the tools you need to design food products, dishes, events, or services. My consulting services are tailored to your needs, your projects, and your resources. Below is a representation of the whole Food Design Thinking process. You’ll be introduced and exposed to some or all methods, depending on your needs and resources.

Whatever your needs are, let’s have a chat and let’s discuss together how I can best help you. Send me an email at onlineschooloffooddesign at gmail dot com and let’s collaborate!

For Food Companies and Food Startups:

I’m not a conventional food designer who is going to design things and propose them to you. I am a Food Design facilitator. I teach you the way to design things yourself. I bring you my Food Design Thinking Methodology and teach you how to use it so that you’ll be forever equipped to design independently in the future.

The way I work is by coming to you and training you and your Food Design team to use my Food Design Thinking process. Since the best way to learn is by experience, I will follow you and your team through a Pilot process (the length varies according to your needs and resources), where I facilitate the activities while teaching all the steps and the theory behind. In the end, you can have final Food Design Concept ready to make into reality.

For Catering Services:

It will be my pleasure to show you how Food Design Thinking can help you design more meaningful, emotional, innovative, and sustainable food and eating events for your clients. I will teach you my Food Design Thinking process and give you the tools you need to design independently in the future.

For food designers and eating designers:

I provide one-to-one coaching, following you during a Food Design project and advising you along the way. Alternatively, I provide you with one-to-one lessons (in person or remotely) where I teaching you my Food Design Thinking process and give you all the tools you need generate concepts in the future.

Get in touch and let’s discuss options!

 

 

All My Videos on Food Design

Check out my YouTube Channel for all my videos on Food Design theory, Food Design examples, profiles of food designers, curiosities, news, competitions, and much more! I upload videos every Monday, Wednesday, and Friday.

Make sure to subscribe to never miss one, and click on the Bell icon to receive notifications from YouTube everytime I upload a video or do a LIVE WEBINAR!

If you want to make sure you receive advance notice of my LIVE WEBINARS (I often invite awesome and inspirational guests) send me an email at ifooddesign at gmail dot com with the subject SUBSCRIBE and I will add you to my mailing list. Thanks!

Here is a selection of my videos:

 

 

 

Hands on Food Design Thinking

Whether you are a Food Company looking to learning more about the creativity and development process, a kitchen looking for new ideation tools, or caterings needing new inputs to generate new and innovating concepts, my workshops can help with that. I introduce you to my Food Design Thinking process and teach you all or a selection of methods that will allow you to easily work on all future food challenges. The FDT process can be used to design new products or re-design existing products.

Below is a representation of the whole Food Design Thinking process. You’ll be introduced and exposed to some or all methods, depending on your needs and resources.

ONE day workshops

A one-day workshop where I teach your Food Design team the principles of the Food Design Thinking (FDT) process, and introduce some key methods selected ad-hoc for the company (includes all PDF worksheets for said methods). The goal is to give you enough tools to be able to use the FDT process independently in the future. Most methods are only introduced to the team, and a few are simulated so the team can experience them. 

TWO to THREE days workshop

A two or three-days workshop where I teach your Food Design team the principles of the Food Design Thinking (FDT) process, and introduce some key methods selected ad-hoc for the company (includes all PDF worksheets for said methods). The goal is to give you enough tools to be able to use the FDT process independently in the future. The number of FDT methods you’ll be introduced to is proportional to the amount of time we have for this workshop. Most methods are only introduced to the team, and a few are simulated so the team can experience them.