Thoughts For Food: a food creativity tool for idea generation

The Thoughts For Food cards are the result of years of my research and summarise the characteristics of the ideal eating experience. These cards show the twenty themes that make an eating experience ideal, emotional, memorable, and meaningful. The themes presented in Thoughts For Food, which will guide you to generate complete and meaningful ideas, are based on empirical research; they came from analysing the results of various focus groups using the Food Design method called TED, Themes for Eating Design. (Click here to read more about the research behind TED)