Francesca is a Food Design researcher, consultant, and keen Public Speaker. Francesca doesn’t like talking about herself in third person, so she is switching to first person now… Hi! better…

Basically, Food Design is my life… =)

I have a PhD in Design Theory applied to Food Design. I am the founder of the International Food Design Society (IFDS), and the Founding Editor of the International Journal of Food Design published by Intellect, which is the first and only academic journal in Food Design. After founding the IFDS in 2009, I organised the First International Symposium on Food Experience Design (London, November 2010), which was the first academic conference on Food Design, the International Conference on Designing Food and Designing for Food (London, June 2012), and the Second International Conference on Food Design (NYC, November 2015). I am also a bit of a Food Designer… just a bit… =) have a look here:

I have taught Food Design, Design Theory and Design Thinking at Auckland University of Technology (New Zealand) and at London Metropolitan University (UK). I have given Food Design workshops in various countries, as a guest lecturer and guest speaker, and I have been a Food Design consultant since 2011; amongst my clients there is for example PepsiCo.

My most recent milestone, was creating and founding the Online School of Food Design, a place for online learning… on Food Design! The Online School of Food Design is a virtual school where to learn what Food Design is and how to do it! This is for chefs, designers, and for anyone interested in applying design to food and eating.

Often I’m invited to give – and deeply enjoy giving – talks on Food Design and In Search of Meaningful Food, and I’ll continue doing it, as public speaking is one of my favourite things =) And I work as a consultant for companies who want a glimpse into the tools that can help them design more meaningful food.

I’m also working on a project called In Search of Meaningful Food. I started this project in July 2014 as my research project. I was interested in finding out why certain foods become meaningful to people, and others don’t. My previous research in Design Theory applied to Food Design brought me to investigate how food designers can design for meanings. But then I found asking myself: “how can I tell designers how to design meaningful food, if I don’t know how meaningful food looks like…”. So I started this project and started asking people to send me videos where they tell me the story of their most meaningful food. To follow the journey to find these stories you can visit my YouTube channel.

This is a quick intro to In Search of Meaningful Food.